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Editorial example

One article, from need to final text.

Six steps, open to everyone: what the studio needed, the brief it gave, what Kira proposed, what the team chose and rewrote, the article it published, and what it tracked afterwards.

The free tool, with just your email: 3 topic ideas for your domain, then one article of about 1,200 words. Choosing and editing, as below, happen in the app.

A fictional example

Lumen Studio is the fictional design studio of the demo. Its keywords, volumes and article are written for this page. It shows a way of working. The tracking figures in step 06 are made up as well: they illustrate what the app shows, not a client result.

01 · The need

What the studio started from.

Lumen Studio designs product interfaces for SaaS companies. Its sales calls keep raising the same questions, and its site has yet to answer them.

“Prospects ask what a UX audit covers before they book one. We need a page to send them.”
Head of growth, Lumen Studio (fictional)

Need chosen in Tonaily: Find topics, then produce the content

02 · The brief

What the team told Tonaily.

The analysis of the site filled most of it. The team corrected one line and added two that only it could know.

app.tonaily.com / sites / lumenstudio.com
Site
lumenstudio.com · English
From the analysis
Offer
UX audits, redesigns, design systems for SaaS
From the analysis
Audience
Product leads and founders of B2B SaaS, 20 to 200 people
Edited by the team
Tone
Plain and concrete, in everyday words. Skip “seamless” and “leverage”
Added by the team
Avoid
Prices: the studio quotes each project
Added by the team
Competitors
Atelier North, Pixelforge
From the analysis

03 · Kira’s proposal

Three topics, then a plan.

From the competitors’ keywords and the brief, Kira proposed three topics. The volumes are made up for the example.

Topics proposed

  1. 01

    how much does a saas redesign cost

    Pricing topic

    1,300 vol./mo
  2. 02

    ux audit for a saas product

    Matches the entry offer

    590 vol./mo
  3. 03

    signs your saas needs a redesign

    Earlier in the decision

    320 vol./mo

Plan proposed for the chosen topic

Title
UX audit for SaaS: the complete guide
Keyword
ux audit for a saas product
Angle
Explain what an audit covers and what it delivers, for a team ordering its first one.
Outline
  1. H2·1What a UX audit covers
  2. H2·2What you get at the end
  3. H2·3Average cost of a UX audit
  4. H2·4How to prepare for it

04 · The team’s choices

What the team kept and changed.

Kira drafted the article from the plan. The team reviewed it in the editor, inside Tonaily, before sending it anywhere.

  • Topic

    Proposed how much does a saas redesign cost · 1,300

    Kept ux audit for a saas product · 590

    The biggest volume, but the studio quotes each project individually. The audit is the offer it wants to sell first.

  • Title

    Proposed UX audit for SaaS: the complete guide

    Kept UX audit for a SaaS product: what it covers, and how to prepare

    “Complete guide” promised more than the article holds. The new title answers the prospects’ question.

  • Section removed

    Proposed Average cost of a UX audit

    Kept -

    Same reason as the topic: prices stay in the studio’s quotes.

  • Section added

    Proposed -

    Kept When a redesign is the better answer

    The team’s own experience: some products need a redesign, and saying so earns trust.

  • Introduction

    Proposed In today’s competitive SaaS landscape, user experience is more important than ever…

    Kept A UX audit is a review of your product’s key flows against what your users are trying to do…

    The team asked Kira for a direct answer in the first sentence, then rewrote the second one by hand.

Then

The article was sent to the studio’s WordPress as a draft, checked once more there, then put online manually by the team.

05 · The final article

The text, as published.

Read it in full. It is the version after the team’s edits.

lumenstudio.com / blog

Lumen Studio · fictional example

UX audit for a SaaS product: what it covers, and how to prepare

A UX audit is a review of your product’s key flows against what your users are trying to do. It ends with a ranked list of problems, each with the screen where it happens and a way to fix it. Its role is to tell you where to start; the redesign comes after.

What a UX audit covers

An audit focuses on the paths that matter to your business. For most SaaS products, that means:

  • Onboarding: from sign-up to the first moment the product is useful.
  • The two or three core tasks your customers pay for.
  • Navigation: can people find a feature on their own?
  • Consistency: the same action looks and behaves the same everywhere.
  • Accessibility basics: contrast, keyboard use, readable error messages.

What you get at the end

A good audit is short enough to act on. Expect a list of findings ranked by severity, a screenshot for each, and a clear line between quick fixes, which a developer can ship this sprint, and structural issues, which need design work first.

How to prepare in a week

  • Give access to a production-like account with realistic data.
  • Share your product analytics, even rough: where people drop off, which features sit unused.
  • Pull the last fifty support tickets. They are the cheapest user research you have.
  • Write down the one metric you want to move. It decides which flows get audited first.

When a redesign is the better answer

If every finding points back to the same root cause, such as a navigation built for a product you have since outgrown, the fix is structural. The audit then becomes the brief for a redesign, which is a useful outcome too.

Meta description: What a UX audit of a SaaS product covers, what you get at the end, and how to prepare in a week. By Lumen Studio.

The article as it went online. What happened next is step 06.

06 · Publication & tracking

Sent, approved, then measured.

Before sending, the editor shows two Tonaily scores. After publication, the article’s own figures come back into the app on their own.

Tonaily scores, before sending

  • 86 Tonaily SEO score Checks what Google reads: keyword in the title, title length, headings, links, length of the text.
  • 78 Tonaily GEO score Checks what an AI assistant can quote: a direct answer up top, figures, lists, question-shaped headings.

Internal checks out of 100, computed by Tonaily. They tell you what to fix before publishing; they do not predict a ranking.

Publication

  1. Sent to WordPress as a draft · Tonaily, on the team’s click
  2. Checked once more in WordPress · The team
  3. Put online · The team, by hand

Auto-publish stayed off for this sequence: nothing goes live without a person approving it.

Eight weeks later, in Track

Made-up figures, for the example
4,120
ImpressionsSearch Console
96
ClicksSearch Console
11.4
Average positionSearch Console

AI visibility, on one tracked question

“What does a UX audit of a SaaS product include?”

  • ChatGPT Not cited yet
  • Gemini Lumen Studio cited

What Kira proposed next: add a short FAQ to the article, then a satellite on “ux audit checklist”. The team decides whether to take it.

Now run it on your own site.

The free tool proposes three topics for your domain and writes one article. All it takes is your email.

One free article per tool run · Choosing, editing and publishing happen in the app

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