Case study · AI tools directory
ToolToucan: ×27 Google impressions a day.
Hand-checked AI tools with pricing, user reviews and alternatives, to pick the right one in minutes.
- ×27
- impressions per day
- ×6.7
- clicks per day
- 4 / month
- articles published
What they do
Hand-checked AI tools with pricing, user reviews and alternatives, to pick the right one in minutes.
Visit tooltoucan.comStarting point
ToolToucan checks every AI tool it lists by hand. That work was invisible in search: one article a month, about 60 impressions a day.
What we put in place
Three moves, one rhythm.
- 01
Turn reviews into articles
The hand-checked reviews became the raw material for in-depth articles on pricing, limits and alternatives.
- 02
Fewer articles, deeper
Four articles a month, each one going further than the pages already ranking.
- 03
Pricing questions first
Is it free, how much does it cost, what are the limits: the searches with the clearest intent.
Before / after
What their Search Console reports.
impressions/day
| Daily average | Before Tonaily | With Tonaily | Change |
|---|---|---|---|
| Articles published | 1 / month | 4 / month | ×4 |
| Google impressions / day | 60 | 1,600 | ×27 |
| Google clicks / day | 3 | 18–22 | ×6.7 |
Source: the client's Google Search Console. Daily averages before Tonaily and today. Ranges show the spread from one day to the next.
What changed
With only four articles a month, daily impressions went from 60 to 1,600, and clicks from 3 to 18–22 a day.
