Comparison
Tonaily vs Semrush
Semrush is a large SEO and AI search suite: keyword and backlink data, rank tracking, site audits and AI prompt tracking. Tonaily is a content workflow for small teams: it chooses your topics from your competitors’ keywords, drafts them, and publishes them on a schedule once you approve them.
Summary
TL;DR
- Semrush has far more data than Tonaily: 28.8 billion keywords, 43 trillion backlinks, rank tracking on Google, Bing and Baidu, and AI prompt tracking from its Starter plan. Article writing sits in a separate Content Toolkit ($60/month), not in Semrush One.[4][2][3][5]
- Tonaily covers the content workflow end to end: it builds the plan from your competitors’ keywords, turns each theme into a dated sequence, writes articles, social posts and whitepapers, then sends approved articles to WordPress or Diggama.
- Pricing: Semrush from €134/month billed monthly (€112.52/month billed annually), as displayed in euros on its pricing page. Tonaily from €49.99/month excl. VAT billed monthly (€499/year). Each plan covers a different scope: compare the plan you would actually need.[1]
Side by side
Feature comparison
| Feature | Tonaily | Semrush |
|---|---|---|
| Price, billed monthly | Starter €49.99, Growth €89.99, Pro €119.99 a month, excl. VAT | SEO €134, Starter €190, Pro+ €286, Advanced €526 a month, as displayed in euros[1] |
| Price, billed annually | €499, €899 or €1,199 a year (two months free) | €112.52, €158.40, €238 or €436.99 a month, paid upfront for the year (up to 17% saved)[1][2] |
| Users | 1, 3 or 5 users included | Extra users from €43 a month[1] |
| Keyword data | 2B keywords; your competitors’ keywords grouped into themes, ranked by opportunity | 28.8B keywords in 142 country databases[4] |
| Rank tracking | Search Console clicks, impressions and position per article | Position Tracking on Google, Bing and Baidu: 500 to 5,000 keywords daily[2][4] |
| Backlinks and site audit | Backlinks on paid plans; technical site audit on all plans | 43T backlinks and 808M domains; Site Audit[4][9] |
| AI visibility tracking | ChatGPT and Gemini, 10 questions (Starter); plus Grok, 15 to 20 questions (Growth, Pro); refreshed every 7 to 3 days | 50 to 200 prompts daily (Starter to Advanced): AI Overviews, AI Mode, ChatGPT; Perplexity and Gemini in Brand Performance[2][3] |
| AI writing | 6, 12 or 24 complete articles a month, included; Kira drafts from a brief, you approve | Content Toolkit, $60/month, separate from Semrush One: unlimited standard articles, 5 SEO-boosted a month[5][3] |
| Content scoring | Tonaily SEO and GEO scores out of 100, internal checks | SEO Writing Assistant for Google Docs, WordPress and Word; content optimization from Pro+[7][1] |
| Content types | Blog articles, social posts (LinkedIn, X, Facebook), whitepapers (PDF, PPTX) | Articles, repurposed into social posts and emails; AI images (Content Toolkit)[5][6] |
| Internal linking | Links to your crawled pages planned in each brief, up to 8 suggestions in the editor | Site Audit report on existing links: link score, crawl depth, orphan pages[9] |
| Publishing | Direct to WordPress or Diggama on a schedule; auto-publish off by default, per sequence | Content Toolkit: one-click WordPress publishing to up to 100 sites; also Mailchimp and social[5][6] |
| Competitor offer comparison | Offer Showdown: your offer against a tracked competitor’s, 1 to 8 a month | Not in Semrush’s SEO and AI search plans[1] |
Key differences
5 real differences
- 01
Data depth: far larger on Semrush
Semrush holds 28.8 billion keywords in 142 country databases, 43 trillion backlinks, and tracks 500 to 5,000 keywords daily on Google, Bing and Baidu. Tonaily’s database holds 2 billion keywords, used to pick topics from your competitors’ rankings. For deep keyword, backlink and ranking research, Semrush is the stronger tool.[4][2]
28.8B
Keywords in Semrush’s database
- 02
AI search tracking: wider on Semrush
Semrush One tracks 50 to 200 prompts daily on Google AI Overviews, AI Mode and ChatGPT, with Perplexity and Gemini in Brand Performance reports. Tonaily tracks 10 to 20 questions on ChatGPT and Gemini, and adds Grok from Growth. If Google’s AI answers or Perplexity matter most to you, Semrush covers them; Tonaily does not. To compare AI tracking tools with each other, read the AI visibility tools comparison.[2][3]
50 vs 10
Prompts on each Starter plan
- 03
Writing: a separate toolkit on Semrush
Semrush sells writing in its Content Toolkit, $60 a month, not included in Semrush One. Tonaily includes it in every plan: each theme becomes a sequence, a pillar and its satellites plus social posts, each with a date, drafted by Kira from its brief and reviewed by you.[5][3]
Built-in
Writing in every Tonaily plan
- 04
Internal links: diagnosed or planned
Semrush’s Site Audit reports on the links already on your site: link score, crawl depth, orphan pages. Tonaily plans links to your crawled pages in each article brief, before writing, and suggests up to 8 more in the editor.[9]
Links
Audited on Semrush, planned on Tonaily
- 05
Price for a small team
Semrush Starter costs €190 a month billed monthly (€158.40 billed annually), as displayed in euros; writing adds $60 a month and each extra user from €43. Tonaily Growth costs €89.99 a month excl. VAT with 3 users, 12 articles, social posts, whitepapers and AI visibility on three engines.[1][5]
€89.99
Tonaily Growth, billed monthly
Who should choose what
Who should choose what?
Choose Semrush if...
- You need deep keyword, backlink and competitor data across many countries
- You track hundreds or thousands of rankings daily on Google, Bing or Baidu
- You need AI tracking on Google AI Overviews, AI Mode or Perplexity
- You run technical audits on large sites
Choose Tonaily if...
- You want the topics chosen for you from your competitors’ keywords
- You want a few complete articles a month, reviewed by you, then published on schedule
- You also need social posts and whitepapers, with several users, in one plan
- You want Grok tracking or the Offer Showdown
FAQ
Frequently asked questions
Can Tonaily replace Semrush?
Not as an SEO suite. Semrush covers 28.8 billion keywords in 142 country databases and 43 trillion backlinks, tracks rankings on Google, Bing and Baidu, and audits sites in depth. Tonaily’s keyword database holds 2 billion keywords. Tonaily covers a different job: choosing topics from your competitors’ keywords, writing articles, social posts and whitepapers, and publishing approved articles to WordPress or Diggama.[4]
Does Semrush write articles?
Yes, through the Content Toolkit: $60 a month as a single plan, with unlimited standard articles, 5 “SEO-boosted” articles a month, briefs, an optimizer, brand voices and one-click WordPress publishing to up to 100 sites. It is a separate subscription, not part of Semrush One. Tonaily includes writing in every plan: 6, 12 or 24 complete articles a month, each drafted from a brief and approved by you.[5][3]
Does Semrush track AI visibility?
Yes. Semrush One plans track prompts daily: 50 on Starter, 100 on Pro+, 200 on Advanced. Prompt Tracking covers Google AI Overviews, AI Mode and ChatGPT; Brand Performance reports add Perplexity and Gemini. The AI Visibility Toolkit is also sold alone at $99 a month for 25 prompts. Tonaily tracks 10 to 20 questions on ChatGPT and Gemini, plus Grok from Growth, refreshed every 7, 5 or 3 days.[2][3][8]
How do the prices compare?
On Semrush’s pricing page, displayed in euros, SEO costs €134, Starter €190, Pro+ €286 and Advanced €526 a month billed monthly, or €112.52, €158.40, €238 and €436.99 a month billed annually and paid upfront. Extra users start at €43 a month. The Content Toolkit adds $60 a month. Tonaily costs €49.99, €89.99 or €119.99 a month excl. VAT billed monthly, or €499, €899 or €1,199 a year, with 1, 3 or 5 users.[1][2][5]
Can I use Tonaily and Semrush together?
Yes. A common split: Semrush for keyword data, backlinks, rank tracking and site audits; Tonaily to turn your competitors’ keywords into a dated content plan, write it and publish it once approved. Check whether the overlap is worth two subscriptions for your team.
Sources
Where these facts come from
Everything said here about Semrush comes from its official pages, read on October 9, 2026. Plans and prices change: check the source before you decide. Tonaily facts come from the app itself; Tonaily prices exclude VAT.
- [1] Semrush: SEO and AI search pricing (displayed in EUR)
- [2] Semrush Knowledge Base: subscriptions and plan limits
- [3] Semrush Knowledge Base: Semrush One
- [4] Semrush Knowledge Base: Semrush data
- [5] Semrush Knowledge Base: Content Toolkit pricing and plans
- [6] Semrush: content marketing features
- [7] Semrush Knowledge Base: SEO Writing Assistant
- [8] Semrush Knowledge Base: AI Visibility Toolkit
- [9] Semrush News: internal linking in Site Audit
- · Tonaily pricing and plan quotas
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