SEO Glossary
The jargon, translated.
Twenty terms you will meet in any SEO conversation, explained in plain language, with what each one actually changes for you.
- 20
- terms defined
- 5
- families to browse by
- 100%
- plain-language definitions
- A Content
AI content generation
Using artificial intelligence to produce written content like articles, summaries, and social posts.
Read the definition - B Authority
Backlinks
Links from external websites pointing to your site, acting as votes of confidence for rankings.
Read the definition - C Keywords
Competitor analysis
Studying competing websites to find keyword gaps, content opportunities, and strategic advantages.
Read the definition - C Content
Content cluster
A group of interlinked articles around one topic, organized around a central pillar page.
Read the definition - C Content
Content pillar
A comprehensive, authoritative page on a broad topic that anchors a cluster of related content.
Read the definition - C Content
Content repurposing
Adapting existing content into different formats to reach wider audiences across channels.
Read the definition - C Technical
Core Web Vitals
Google's metrics measuring page loading speed, interactivity, and visual stability.
Read the definition - E Authority
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness: Google's content quality framework.
Read the definition - E Content
Editorial calendar
A schedule that plans what content to publish, when, and on which channels.
Read the definition - I Technical
Internal linking
Links between pages on the same website that distribute authority and guide navigation.
Read the definition - K On-page
Keyword density
The percentage of times a keyword appears relative to total word count on a page.
Read the definition - K Keywords
Keyword difficulty
A metric estimating how hard it is to rank on the first page for a given keyword.
Read the definition - L Keywords
Long-tail keywords
Specific, multi-word search phrases with lower volume but higher conversion potential.
Read the definition - M On-page
Meta description
The short summary shown beneath a page title in search results, influencing click-through rate.
Read the definition - O On-page
On-page SEO
Optimizations made directly on a web page to improve rankings and user experience.
Read the definition - S Technical
Schema markup
Structured data code that helps search engines understand page content and show rich results.
Read the definition - S Keywords
Search intent
The underlying goal behind a user's search query: what they actually want to find.
Read the definition - S On-page
SEO score
A composite rating of how well a page is optimized for search engines, based on multiple factors.
Read the definition - S Technical
SERP features
Special result formats on search pages beyond standard blue links, like featured snippets and FAQs.
Read the definition - T Authority
Topical authority
A site's credibility on a subject, built by publishing comprehensive, interlinked content.
Read the definition