Strategy
Know what to write, before you write it.
Strategy is where a blank content calendar becomes a ranked list. Real search demand, difficulty measured against your own domain, and the subjects your business can defend.
- 2B
- keywords in the corpus
- 0-100
- opportunity score
- 4
- keyword states
Create a sequence
Pick a theme. Kira keeps its most searched keywords, gives each a title, and you review the plan before writing starts.
| Theme ↓ | Searches / month | Free keywords | Difficulty | Opportunity | |
|---|---|---|---|---|---|
| Google ads | 2.2M | 4 / 4 | Hard | 54 | Choose theme |
| Seo and content marketing tools | 2.2M | 42 / 42 | Easy | 71 | Choose theme |
| Keyword research and clustering | 1.6M | 2 / 10 | Medium | 80 | Choose theme |
| Seo tools and services | 1.5M | 78 / 78 | Medium | 60 | Choose theme |
| Search engine optimization | 1.1M | 24 / 24 | Medium | 59 | Choose theme |
New Time to shine
The right keywords, at the right time.
The seasonal keywords to write this month so you are live right when demand takes off. Pure gold, delivered on the right date.
For each keyword: the publishing deadline, about 8 weeks before its search peak, the peak month and its multiplier, the volume and the difficulty. One click on “Write” creates the sequence.
Included in Growth and Pro
- ahead of the search peak, an indicative lead time
- 8 wk ahead of the search peak, an indicative lead time
- the yearly average, at least, to count as a peak
- ×1.5 the yearly average, at least, to count as a peak
- of deadlines ahead, most urgent first
- 1 month of deadlines ahead, most urgent first
Keywords
Keywords to write whose ideal publishing date falls within the next month: published now, they have time to be crawled and indexed before search demand peaks (about 8 weeks, an indicative lead time). Start them in order, most urgent first.
| Keyword | Publish before | Search peak | Volume | Difficulty | ||
|---|---|---|---|---|---|---|
| business greeting cards | October 6 today | December ×5.2 the average | 9.9K | Easy | Write | |
| marketing year in review | October 6 today | December ×2.1 the average | 1.3K | Easy | Write | |
| marketing plan 2027 | November 6 in 31 days | January ×3.4 the average | 4.4K | Medium | Write | |
| seo trends 2027 | November 6 in 31 days | January ×2.8 the average | 6.6K | Hard | Write | |
| editorial calendar 2027 | November 6 in 31 days | January ×2.2 the average | 2.9K | Medium | Write | |
| marketing budget 2027 | November 6 in 31 days | January ×1.9 the average | 1.6K | Easy | Write |
- 01
The peak, spotted
Tonaily reads the twelve months of searches of each keyword. When one month weighs at least 1.5 times the yearly average, that is a peak, with its multiplier.
- 02
The deadline
About 8 weeks before the peak: an indicative lead time for a new article to be crawled, indexed and start climbing, not a guaranteed ranking. It turns orange with less than 2 weeks left.
- 03
Write in one click
“Write” creates the keyword’s sequence. Tick several to start one sequence together, with the same bar as for your other keywords. Sort by difficulty, volume, peak or deadline.
- 04
Never wasted
Deadline passed: the keyword leaves the list and comes back for the next peak. An article scheduled after the deadline shows an alert: it will aim for the following season.
Inside Strategy
Three views on the same corpus.
Everything you need to decide the next step sits in the module.
-
Keywords
A corpus built from your own site, ready from day one.
- Volume, difficulty, competition and intent on every line
- Sorted by a single 0-100 opportunity score
- Four states: to write, to defend, used, off-topic
-
Themes
Keywords grouped into the subjects your business can actually own.
- Clusters that make thousands of rows readable
- A pillar and its satellites, ready to become a sequence
- Off-topic terms filtered out early, so every article counts
-
Competitors
Who ranks on your terms, and where the gap is.
- Track the domains that share your keyword space
- Spot the queries they own that you can still win
- Difficulty weighted against your own domain
How it works
From a domain to a plan, in three steps.
- 01
Analyze the site
Tonaily reads your pages, derives your positioning and your personas, then pulls the queries that belong to your business.
- 02
Score the corpus
Volume, ranking difficulty and relevance combine into one score that sorts the list. Off-topic terms are set aside, so your quota goes to relevant keywords.
- 03
Turn it into content
A theme becomes a sequence: one pillar, its satellites, and a publishing rhythm. That is where Content takes over.
By plan
Free account: up to 100 keyword ideas proposed by Kira (search volumes come with paid plans). Starter, Growth and Pro: a corpus of 500, 1,000 or 1,500 keywords with their volumes, built from 1, 2 or 3 competitors. Time to shine from Growth.
Compare plansThe workflow
Three pillars, one loop.
Strategy decides what deserves an article. Content writes and ships it. Track says what it earned, and feeds the next round.
Know exactly what to write.
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