Case study · Headless CMS
Diggama: ×30 Google impressions a day.
A headless CMS for modern content teams.
- ×30
- impressions per day
- ×4.7
- clicks per day
- 4 / month
- articles published
Starting point
Diggama is a headless CMS in a category dominated by well-funded players with huge documentation sites. With one article a month, it showed up on around 200 searches a day.
What we put in place
Three moves, one rhythm.
- 01
Go after the long tail
No frontal attack on “headless CMS”: precise developer and content-team questions, where big players have no dedicated page.
- 02
Compare honestly
Comparison and alternative articles that say when another tool fits better: the pages buyers read just before deciding.
- 03
Four articles a month
A steady rhythm, each article reviewed for technical accuracy before going live.
Before / after
What their Search Console reports.
impressions/day
| Daily average | Before Tonaily | With Tonaily | Change |
|---|---|---|---|
| Articles published | 1 / month | 4 / month | ×4 |
| Google impressions / day | 200 | 6,000 | ×30 |
| Google clicks / day | 8 | 35–40 | ×4.7 |
Source: the client's Google Search Console. Daily averages before Tonaily and today. Ranges show the spread from one day to the next.
What changed
Daily impressions went from 200 to 6,000, thirty times more, and clicks from 8 to 35–40 a day, in a market where buying visibility is expensive.
