Case study · Digital agency
Blue Nui: ×73 Google impressions a day.
A digital agency in French Polynesia: websites, e-commerce, SEO, hosting, CRM and lead generation.
- ×73
- impressions per day
- ×14
- clicks per day
- 4 / month
- articles published
What they do
A digital agency in French Polynesia: websites, e-commerce, SEO, hosting, CRM and lead generation.
Visit blue-nui.comStarting point
Blue Nui sells websites and SEO to businesses in French Polynesia, but had no blog of its own. Between client projects, there was never time to write: zero articles a month and around forty impressions a day.
What we put in place
Three moves, one rhythm.
- 01
Target local service queries
Website creation, e-commerce, SEO in Tahiti: the searches local businesses make when they are looking for an agency.
- 02
Answer clients’ questions
Each article starts from a question the team hears in meetings: cost, timeline, hosting, what a CRM is for.
- 03
Publish without blocking projects
Four articles a month, drafted by Kira and approved by the team in a few minutes each.
Before / after
What their Search Console reports.
impressions/day
| Daily average | Before Tonaily | With Tonaily | Change |
|---|---|---|---|
| Articles published | 0 / month | 4 / month | from 0 |
| Google impressions / day | 40 | 2,900 | ×73 |
| Google clicks / day | 2 | 22–34 | ×14 |
Source: the client's Google Search Console. Daily averages before Tonaily and today. Ranges show the spread from one day to the next.
What changed
From 40 to 2,900 impressions a day, and from 2 to 22–34 clicks a day. The agency’s own site now shows prospects what it promises them.
