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Tonaily

Comparison

Tonaily vs Frase

Frase is an AI agent platform for SEO and AI search: it researches, drafts, scores and publishes across 16 content types. Tonaily chooses your topics from your competitors’ keywords, drafts them with social posts and whitepapers, and publishes them on a schedule once you approve them.

Checked on October 9, 2026

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Summary

TL;DR

  • Frase relaunched on February 2, 2026 as an AI agent platform. Its plans include 10 to 100 articles a month, 16 content types, AI visibility tracking and publishing to five CMSs, with approval before publishing by default.[3][1][2][10][4]
  • Tonaily starts from your competitors’ keywords: it builds the plan, turns each theme into a dated sequence, writes articles, social posts and whitepapers, then sends approved articles to WordPress or Diggama.
  • Pricing: Frase from $49/month billed monthly ($39/month billed yearly), no free plan, 7-day free trial. Tonaily has a free plan, then from €49.99/month excl. VAT billed monthly (€499/year). Frase includes more articles per plan; compare the plan you would actually need.[1]

Side by side

Feature comparison

Feature Tonaily Frase
Price, billed monthly Free plan (2 articles), then Starter €49.99, Growth €89.99, Pro €119.99 a month, excl. VAT Starter $49, Professional $129, Scale $299 a month; Enterprise on request; no free plan, 7-day free trial[1]
Price, billed annually €499, €899 or €1,199 a year (two months free) $39, $103 or $239 a month, billed yearly (20% saving)[1]
Articles per month 6, 12 or 24 complete articles, plus 8 to 32 social posts and 1 to 4 whitepapers 10, 40 or 100 articles; optional overages on Professional ($5) and Scale ($4), off by default; Starter stops at its limit[1]
Content types Blog articles, social posts (LinkedIn, X, Facebook), whitepapers (PDF, PPTX) 16 types (blog, listicle, FAQ, glossary, landing page, case study…), 70+ languages; social and newsletter versions from Professional[2][4][11][1]
Choosing topics Competitors’ keywords imported from a 2B keyword database, grouped into themes, ranked by opportunity, planned as dated sequences Research Flow (volume, difficulty, intent); briefs from top-ranking pages, People Also Ask, forums and answer engines; Content Opportunities from Search Console and competitor gaps[2][6][8]
Content scoring Tonaily SEO and GEO scores out of 100, internal checks Optimization score updated live, separate SEO and GEO scores[7]
Internal linking Links to your crawled pages planned in each brief, up to 8 suggestions in the editor Listed on Professional and Scale[1]
AI visibility tracking ChatGPT and Gemini, 10 questions, every 7 days (Starter); plus Grok, 15 to 20 questions, every 5 or 3 days (Growth, Pro) Daily: ChatGPT and Google AI, 50 prompts (Starter); plus Perplexity, 200 (Professional); plus Claude and Gemini, 500 (Scale)[1][9]
Publishing WordPress or Diggama, now or scheduled; auto-publish off by default, per sequence WordPress, Webflow, Sanity, Wix, FraseCMS on every plan; approval by default, auto-publish as a setting[10][4][5]
After publication Search Console figures per article, refresh proposals when one slips; backlinks (paid plans); site audit (all plans) Content Guard drafts fixes for pages losing rank or clicks (10 to 300 pages); Site Audit (50 to 1,000 pages); Backlinks[12][1][13]
AI assistant access Kira MCP on Growth and Pro; no tool writes articles or publishes Hosted MCP and CLI on every plan (5k to 50k requests a month); official ChatGPT app[1][2]
Competitor offer comparison Offer Showdown: your offer against a tracked competitor’s, 1 to 8 a month Not in Frase’s plans[1]

Key differences

5 real differences

  1. 01

    Volume and formats: larger on Frase

    Frase includes 10 to 100 articles a month across 16 content types, from listicles to glossaries and landing pages, in 70+ languages. Tonaily includes 6 to 24 articles a month, plus social posts and whitepapers. If you need many pages in many formats, Frase covers more.[1][2][4]

    10–100

    Articles a month on Frase

  2. 02

    Where the topics come from

    Frase gives keyword volume, difficulty and intent, and finds opportunities from Search Console and competitor gaps. Tonaily imports the keywords your competitors already rank for, groups them into themes ranked by opportunity, and turns each theme into a dated sequence: pillar, satellites and social posts.[2][8]

    Themes

    Planned as dated sequences

  3. 03

    AI search tracking: wider on Frase’s higher plans

    Frase tracks ChatGPT and Google AI from Starter, adds Perplexity on Professional and Claude and Gemini on Scale ($299/month billed monthly), daily. Tonaily tracks ChatGPT and Gemini from Starter and adds Grok from Growth, with 10 to 20 questions. Tonaily does not track Perplexity, Claude or Google’s AI answers.[1][9]

    5 vs 3

    Engines, Frase Scale vs Tonaily Growth

  4. 04

    Publishing: both wait for your approval

    Frase’s agent lines up publishing and waits for your approval by default, with auto-publish as an option; it connects to five CMSs. Tonaily sends articles to WordPress or Diggama on their date once you approve them; auto-publish is off by default, switched on sequence by sequence.[4][5][10]

    You

    Approve by default, on both

  5. 05

    A free plan on Tonaily, a trial on Frase

    Frase has no free plan: a 7-day free trial, then from $49/month billed monthly for 10 articles and one seat. Tonaily has a free plan with 2 articles a month, then Starter at €49.99/month excl. VAT for 6 articles, 8 social posts and a whitepaper.[1]

    €0

    Tonaily Free: 2 articles a month

Who should choose what

Who should choose what?

Choose Frase if...

  • You publish many articles a month, in formats such as listicles, glossaries or landing pages
  • You publish to Webflow, Sanity or Wix as well as WordPress
  • You need AI visibility on Perplexity, Claude or Google AI
  • You want an agent that watches Search Console and drafts fixes for slipping pages

Choose Tonaily if...

  • You want the topics chosen for you from your competitors’ keywords
  • You want each theme planned as a dated sequence: pillar, satellites, social posts
  • You need social posts and whitepapers alongside your articles on every paid plan
  • You want a free plan to start, Grok tracking or the Offer Showdown

FAQ

Frequently asked questions

What is Frase today?

Since February 2, 2026, Frase presents itself as “the content operating system for AI search”, built around an AI agent. The agent researches a topic, drafts in your brand voice, scores the draft for SEO and GEO, and lines up publishing. Frase also includes Content Guard, AI visibility tracking, backlinks, a site audit, a hosted MCP server and, since October 7, 2026, an official ChatGPT app. Older comparisons that describe Frase as a brief-only tool from $15/month are out of date.[3][14][4][2]

How do the prices compare?

Frase costs $49, $129 or $299 a month billed monthly, or $39, $103 or $239 a month billed yearly (a 20% saving), in USD; Enterprise is priced on request. There is no free plan, but a 7-day free trial without a credit card. Tonaily has a free plan with 2 articles a month, then costs €49.99, €89.99 or €119.99 a month excl. VAT billed monthly, or €499, €899 or €1,199 a year. Frase includes more articles per month (10, 40 or 100 against 6, 12 or 24); Tonaily adds social posts and whitepapers on every paid plan.[1]

Does Frase publish without asking?

Not by default. Frase’s agent lines up publishing, and publishing waits for your approval unless you switch on auto-publish in its autonomy settings. It publishes to WordPress (filling Yoast or Rank Math fields), Webflow, Sanity, Wix and FraseCMS on every plan. Tonaily works the same way on approval: articles go to WordPress or Diggama once you approve them, and auto-publish is a per-sequence setting, off by default.[4][5][10]

Does Frase track AI visibility?

Yes. Frase tracks your brand in AI answers daily, with alerts and share of voice against competitors you choose. Starter covers ChatGPT and Google AI with 50 prompts, Professional adds Perplexity with 200 prompts, and Scale adds Claude and Gemini with 500 prompts. Tonaily tracks ChatGPT and Gemini from Starter, and adds Grok from Growth, with 10 to 20 questions.[1][9]

Can I use Tonaily and Frase together?

Yes. A common split: Tonaily chooses the topics from your competitors’ keywords and plans them as dated sequences with social posts and whitepapers; Frase covers other content types, other CMSs or wider AI search tracking. Check whether the overlap is worth two subscriptions for your volume.

Sources

Where these facts come from

Everything said here about Frase comes from its official pages, read on October 9, 2026. Plans and prices change: check the source before you decide. Tonaily facts come from the app itself; Tonaily prices exclude VAT.

  1. [1] Frase: pricing and plan comparison
  2. [2] Frase docs: what’s new (changelog)
  3. [3] Frase blog: introducing the new Frase
  4. [4] Frase: AI agents
  5. [5] Frase: autonomy settings
  6. [6] Frase: SEO research
  7. [7] Frase: SEO content optimization
  8. [8] Frase: Content Opportunities
  9. [9] Frase: AI visibility
  10. [10] Frase: integrations
  11. [11] Frase: content atomization
  12. [12] Frase: Content Guard
  13. [13] Frase: features
  14. [14] Frase: home page
  15. · Tonaily pricing and plan quotas

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