Case study · Crypto media
Cryptahiti: ×123 Google impressions a day.
A local crypto media outlet based in Tahiti: Bitcoin and Ethereum news, market analysis and DeFi projects.
- ×123
- impressions per day
- ×8.3
- clicks per day
- 3 / month
- articles published
What they do
A local crypto media outlet based in Tahiti: Bitcoin and Ethereum news, market analysis and DeFi projects.
Visit cryptahiti.comStarting point
Cryptahiti covers crypto news from Tahiti for a French-speaking Polynesian audience. News articles drew readers for a day or two, then faded: about thirty impressions a day, and almost nothing that kept working over time.
What we put in place
Three moves, one rhythm.
- 01
Add evergreen content
Alongside the news, practical guides that stay true for months: buying, storing and understanding crypto, written for readers in French Polynesia.
- 02
Own the local angle
Few sites answer crypto questions from a Polynesian point of view. Targeting those queries meant ranking without competing with national media.
- 03
Answer first
Every guide opens on a direct answer, then goes into detail: the format search engines and AI assistants pick up most easily.
Before / after
What their Search Console reports.
impressions/day
| Daily average | Before Tonaily | With Tonaily | Change |
|---|---|---|---|
| Articles published | 1 / month | 3 / month | ×3 |
| Google impressions / day | 30 | 3,700 | ×123 |
| Google clicks / day | 3 | 20–30 | ×8.3 |
Source: the client's Google Search Console. Daily averages before Tonaily and today. Ranges show the spread from one day to the next.
What changed
With three articles a month, daily impressions went from 30 to 3,700, and clicks from 3 to 20–30 a day. The guides keep bringing readers long after publication, which the news never did.
