Academy
Everything we know about SEO, in the open.
A free 12-module masterclass, from how a search engine works to how an AI assistant decides who to name. Free and open, start reading right away.
- 12
- modules, start to finish
- 20+
- terms in the glossary
- €0
- open to everyone
The masterclass
Twelve modules, read in order.
Each one stands alone, and together they build on each other. Module 0 starts from the very basics.
- 00
Introduction
Why content marketing matters and what you'll learn in this masterclass.
Start module - 01
SEO fundamentals
How search engines work, E-E-A-T, and the pillars of modern SEO.
Start module - 02
Keyword research
Find the right keywords with search volume, difficulty, and intent analysis.
Start module - 03
Competitive analysis
Analyze competitors to uncover content gaps and strategic opportunities.
Start module - 04
Content strategy
Build a content calendar, map content pillars, and plan monthly output.
Start module - 05
Topical authority
Hub and spoke model, content clusters, and building expertise signals.
Start module - 06
AI prompting for SEO
Write effective prompts for SEO content with the right structure and keywords.
Start module - 07
On-page optimization
Titles, meta descriptions, headings, schema markup, and 1-click AI fixes.
Start module - 08
Internal linking
Link equity, anchor text, silo structure, and automated linking strategies.
Start module - 09
Content at scale
8 content types, repurposing, batch generation, and multi-platform publishing.
Start module - 10
Measure and optimize
Track rankings, traffic, and ROI with dashboards and analytics.
Start module - 11
AI agents and automation
Autonomous content operations with Kira, workflows, and daily runs.
Start module
The glossary
The words that keep coming back.
Twenty terms explained in plain language, with what they change for you.
Browse the glossary- AI content generation Using artificial intelligence to produce written content like articles, summaries, and social posts.
- Backlinks Links from external websites pointing to your site, acting as votes of confidence for rankings.
- Competitor analysis Studying competing websites to find keyword gaps, content opportunities, and strategic advantages.
- Content cluster A group of interlinked articles around one topic, organized around a central pillar page.
- Content pillar A comprehensive, authoritative page on a broad topic that anchors a cluster of related content.
- Content repurposing Adapting existing content into different formats to reach wider audiences across channels.