Case study · AI tools directory
ToolSorta: ×23 Google impressions a day.
AI tools ranked by price, score and popularity across 42 categories, compared side by side.
- ×23
- impressions per day
- ×9
- clicks per day
- 4 / week
- articles published
What they do
AI tools ranked by price, score and popularity across 42 categories, compared side by side.
Visit toolsorta.comStarting point
ToolSorta ranks and compares AI tools. Its listing pages were useful but thin in Google’s eyes, and the blog only published once a month: about 80 impressions a day.
What we put in place
Three moves, one rhythm.
- 01
Best-of by use case
“Best AI tools for…” articles built on the site’s own rankings, one per job to be done.
- 02
Comparisons and alternatives
Head-to-head and alternatives pages, the searches people make once they have a shortlist.
- 03
Four articles a week
A pace that follows a market where new tools launch every week.
Before / after
What their Search Console reports.
impressions/day
| Daily average | Before Tonaily | With Tonaily | Change |
|---|---|---|---|
| Articles published | 1 / month | 4 / week | ×17 |
| Google impressions / day | 80 | 1,800 | ×23 |
| Google clicks / day | 2 | 16–20 | ×9 |
Source: the client's Google Search Console. Daily averages before Tonaily and today. Ranges show the spread from one day to the next.
What changed
From 80 to 1,800 impressions a day, and from 2 to 16–20 clicks a day. The editorial content now carries the listing pages instead of leaving them on their own.
