Case study · Communication agency
Aurelux Communication: ×7.9 Google impressions a day.
A communication agency.
- ×7.9
- impressions per day
- ×4
- clicks per day
- 4 / month
- articles published
Starting point
Aurelux Communication is a small agency whose time goes to client work. Its own site published once a month, for about 120 impressions and two clicks a day.
What we put in place
Three moves, one rhythm.
- 01
Pick the right topics
Questions small businesses ask about their communication, where the agency’s expertise shows.
- 02
Four articles a month
A modest, sustainable rhythm, approved by the agency without slowing client work.
- 03
Measure and adjust
Search Console tracked in Tonaily, to double down on the topics that start to rank.
Before / after
What their Search Console reports.
impressions/day
| Daily average | Before Tonaily | With Tonaily | Change |
|---|---|---|---|
| Articles published | 1 / month | 4 / month | ×4 |
| Google impressions / day | 120 | 950 | ×7.9 |
| Google clicks / day | 2 | 7–9 | ×4 |
Source: the client's Google Search Console. Daily averages before Tonaily and today. Ranges show the spread from one day to the next.
What changed
Daily impressions went from 120 to 950, almost eight times more, and clicks from 2 to 7–9 a day. A solid start for a site that was barely visible.
